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Retailers and Department Stores Gear Up for Mid-Autumn Festival Sales Surge
Retail Trade · Specialty Stores · economic_daily · 2026-08-28
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Major Taiwanese retailers and department stores are ramping up their Mid-Autumn Festival offerings, targeting double-digit revenue growth in Q3 through premium gift sets and strategic cross-brand collaborations.
What Happened
Retail Seasonal Push: As the retail sector enters its peak season, convenience store giants 7-ELEVEN and FamilyMart are aggressively capturing Mid-Autumn Festival demand through omnichannel strategies. Both companies aim for over 10% growth in festival-related revenue, expecting a significant boost to their Q3 financial performance.
Department Store Ambitions: Major department stores including Shin Kong Mitsukoshi, Far Eastern SOGO, and Breeze are curating extensive selections of premium gift sets to drive sales. These retailers are targeting year-over-year growth of 10% to 20%, with some aiming to surpass the NT$100 million milestone in seasonal gift box revenue.
Shifting Consumer Habits: Market data indicates that while branded goods remain the top choice for gifting, there is a clear trend toward smaller, personalized portions. 7-ELEVEN reported strong sales for individual pastry items, highlighting a shift in how modern consumers approach traditional festival treats.
Corporate Gifting Focus: To secure large-scale corporate orders, retailers are expanding their partnerships with high-end hotels and specialty brands. By incorporating cross-industry collaborations, these companies are successfully modernizing traditional offerings to appeal to a broader and younger demographic.