News / Taiwan / cnyes
Louisa Coffee Enters All-You-Can-Eat Hot Pot Market with New Brand
Consumer Services · Restaurants · cnyes · 2026-08-26
2758
Taiwanese coffee chain Louisa Coffee has launched 'Wagyu Hot Pot,' an affordable all-you-can-eat brand, as it continues to diversify its restaurant portfolio.
What Happened
Brand Expansion Strategy: Louisa Coffee (2758-TW) has officially entered the affordable all-you-can-eat hot pot market with its new brand, 'Wagyu Hot Pot.' The first location has opened in the Tulip Inn Miaoli, marking a strategic move to leverage hotel partnerships for better dining experiences.
Diversified Portfolio: Chairman Huang Ming-hsien stated that the group aims to capture the growing demand for hot pot dining by offering varied price points and experiences. This expansion is part of a broader strategy to cater to diverse consumer needs through a multi-brand approach.
Group Footprint: 'Wagyu Hot Pot' is the 11th sub-brand under the Louisa umbrella and the 18th location operated in partnership with hotels. The group's portfolio currently spans various segments, including steakhouses, Thai cuisine, tea houses, and bakeries.
Future Outlook: Following the Miaoli launch, the company plans to expand the hot pot brand into hotels in Kaohsiung. The group continues to refine its brand positioning to maintain competitiveness in the dynamic Taiwanese food and beverage industry.