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Madup Shares Surge 20% Following Debut Coverage by SK Securities
Technology Services · Internet Software/Services · yonhap_finance · 2026-09-01
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AI advertising firm Madup sees a sharp rise in early trading after SK Securities initiated coverage with a 'Buy' rating and a bullish price target.
What Happened
Initiation of Coverage: AI advertising company Madup saw its stock price jump nearly 20% in early trading following the release of its first-ever analyst report. SK Securities initiated coverage on the firm with a 'Buy' rating and set a target price of 14,500 KRW.
Technological Edge: The company's core solution, 'Lever Xpert,' automates the entire advertising lifecycle, from data collection to campaign execution and optimization. This proprietary AI technology has enabled the company to achieve growth rates that significantly outperform the industry average.
Earnings Outlook: Analysts expect Madup to enter a period of substantial growth as it attracts new large-scale and global advertisers. With the solution segment reaching its break-even point, the company is projected to see significant year-over-year increases in operating profit.
Market Sentiment: Investors have responded positively to the growth potential highlighted in the new report. Madup has been steadily strengthening its position in the digital marketing AI agent market since its public listing in July.