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CheongKwanJang’s GLPro Hits 20 Billion Won in Domestic Sales, Eyes Global Expansion

Consumer Non-Durables · Food: Major Diversified · yonhap_finance · 2026-08-26

CheongKwanJang’s blood sugar management brand GLPro has surpassed 20 billion won in domestic sales and is now aggressively expanding into Muslim markets.

What Happened

Domestic Success: CheongKwanJang’s blood sugar management brand, GLPro, has surpassed 20 billion won in cumulative domestic sales since its launch. The product has gained traction due to its functional ingredients, which have been clinically proven to improve key blood sugar indicators.

Global Expansion: Building on its domestic success, the company is accelerating its international expansion strategy. Malaysia has emerged as a key market, with initial inventory selling out and monthly export figures showing significant growth.

Localized Strategy: The company’s success in Malaysia is attributed to tailored marketing that addresses the country's high diabetes prevalence and specific dietary habits. CheongKwanJang is currently pursuing Halal certification to better serve the local Muslim consumer base.

Future Outlook: Leveraging its momentum in Malaysia, the company is preparing to launch GLPro in Indonesia, the world's most populous Muslim nation. This move is part of a broader strategy to capture global demand for specialized health products.

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