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KOBACO Launches 'Safe Financial Life' Public Service Campaign

Commercial Services · Financial Publishing/Services · yonhap_finance · 2026-09-02

The Korea Broadcast Advertising Corporation (KOBACO) initiates a new public service campaign to promote financial literacy and fraud prevention.

What Happened

Campaign Objective: The Korea Broadcast Advertising Corporation (KOBACO) has launched a new public service campaign titled 'Safe Financial Life' to help protect consumers from financial fraud and misinformation. The initiative aims to raise awareness about the necessity of verifying financial information.

Key Messaging: The campaign emphasizes the importance of caution and critical thinking when encountering financial information in daily life. Its core message, 'The more you verify, the safer your financial life becomes,' encourages proactive consumer protection.

Interactive Engagement: In addition to broadcast advertisements, KOBACO is hosting an interactive outdoor campaign at Hongik University Station. Using a 'peel-off' method, citizens can engage directly with the campaign materials to uncover key safety tips.

Expected Impact: KOBACO officials stated that the campaign is designed to prompt individuals to review their financial habits and make more informed decisions in an environment saturated with excessive financial data.

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