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KCGI Asset Management CEO Mok Dae-kyun Releases New Book on Investment Principles

Finance · Investment Managers · yonhap_finance · 2026-08-24

KCGI Asset Management CEO Mok Dae-kyun shares his 20 years of investment experience and decision-making principles in his upcoming book.

What Happened

Book Release: KCGI Asset Management announced that CEO Mok Dae-kyun will publish his new book, 'To Buy, Sell, or Hold,' on the 27th. The book focuses on establishing clear decision-making criteria during market volatility rather than attempting to predict market direction.

Investment Philosophy: With extensive experience at Daewoo Securities and Mirae Asset Global Investments, Mok distills over 10,000 real-world investment cases into actionable principles. The book serves as a retrospective, analyzing both his successful trades and past mistakes to provide practical lessons.

Decision Criteria: Mok emphasizes that price fluctuations do not always reflect changes in fundamental corporate value. He argues that investors must be prepared to adjust their strategies based on evolving circumstances rather than clinging to initial investment theses.

Survival Strategy: The author highlights the importance of acknowledging errors and maintaining the capacity to adapt. By focusing on survival and iterative decision-making, the book aims to guide investors through complex market environments.

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