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POYA August Revenue Grows 10% as Store Expansion and Digital Upgrades Accelerate

Retail Trade · Specialty Stores · economic_daily · 2026-09-10

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POYA reported strong August revenue of NT$2.465 billion, driven by successful promotional campaigns and a rapid expansion of its retail footprint.

What Happened

Revenue Growth: POYA's August revenue reached NT$2.465 billion, up 10.3% year-on-year, with year-to-date revenue growing 13.9% as the company eyes a record-breaking third quarter.

Store Expansion: With six new stores opened in August, the total store count reached 491, putting the company within reach of its 500-store milestone.

Digital Transformation: The retailer is upgrading existing locations with beauty-focused layouts and implementing digital shelf labels and self-checkout kiosks to boost efficiency.

Marketing Success: Strategic promotional events, such as the annual medical beauty festival, have successfully driven consumer demand and bolstered overall revenue performance.

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