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Phoenix Tours Partners with StarFlyer to Tap into North Kyushu Travel Market

Consumer Services · Other Consumer Services · economic_daily · 2026-09-03

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Phoenix Tours has become the general agent for StarFlyer, relaunching the Taipei-Kitakyushu route to capture growing demand for regional Japanese travel.

What Happened

Strategic Aviation Partnership: Phoenix Tours has partnered with Japan's StarFlyer to relaunch the Taipei-Kitakyushu route, acting as the general agent. This move allows the travel agency to move upstream into aviation capacity management and route operations, enhancing its product differentiation.

Integrated Travel Ecosystem: By securing stable flight inventory, Phoenix is better positioned to integrate airfare, accommodation, and ground transportation into comprehensive travel packages. This strategy helps mitigate price competition in saturated markets like Tokyo and Osaka while expanding its footprint in Kyushu.

Robust Travel Demand: Demand for travel to Japan remains high among Taiwanese tourists, with interest shifting from major cities to regional destinations. Phoenix anticipates a significant boost in bookings during the upcoming autumn holidays and maple-viewing season, projecting growth of over 200% compared to standard periods.

Positive Financial Outlook: Phoenix reported a 35% year-over-year increase in first-half net profit to NT$151 million. The resumption of the StarFlyer route is expected to bolster ticket agency revenue and stimulate sales of group tours and independent travel packages, serving as a key growth driver for the second half of the year.

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