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Hanlai Foods Expands into Taipei Dome with Dual Restaurant Brands

Consumer Services · Restaurants · cnyes · 2026-09-03

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Hanlai Foods is launching its 'Fuyuan Taiwanese Cuisine' and 'Celebrity Cuisine' brands at the Taipei Dome, targeting the high-end dining market.

What Happened

Brand Expansion: Hanlai Foods has announced the entry of its two major Chinese dining brands, 'Fuyuan Taiwanese Cuisine' and 'Celebrity Cuisine,' into the Taipei Dome's Far Eastern Garden City. This move marks a significant step in the group's efforts to expand its presence in Northern Taiwan.

Market Positioning: Fuyuan Taiwanese Cuisine aims to modernize traditional Taiwanese dishes through a chain-store model, targeting a price point of approximately NT$1,500 per person. Leveraging the group's robust procurement network, the restaurant ensures high-quality ingredients and versatile dining options ranging from casual meals to private banquet rooms.

Strategic Focus: Chairman Lin Shu-ting emphasized that the dual-brand launch is designed to cater to both business and social dining needs. The group aims to elevate the profile of Taiwanese cuisine, integrating traditional flavors into the modern urban lifestyle of Taipei.

Future Outlook: With the upcoming launch of Celebrity Cuisine in September, Hanlai Foods is strengthening its footprint in the Taipei Dome commercial district. The group remains focused on leveraging its culinary expertise to drive growth and enhance its brand presence in the competitive Northern Taiwan market.

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