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Samsung Intensifies Push to Convert iPhone Loyalists as Apple Enters Foldable Arena

Electronic Technology · Computer Communications · cnbc · 2026-09-10

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Samsung is leveraging its latest Galaxy Z Fold8 and Flip8 series to attract iOS users, even as Apple prepares to challenge its foldable market dominance.

What Happened

Market Positioning and Competition: Samsung is aggressively targeting Apple's user base as the iPhone maker prepares to enter the foldable smartphone segment. While Samsung currently holds a projected 32% global market share, Apple is expected to capture 25% of the market, intensifying the rivalry in this premium device category.

Consumer Adoption Trends: Data indicates that the Galaxy Z Fold8 series has seen a 1.6 times higher rate of iOS switchers compared to its predecessor. New customers are particularly drawn to the thin design and multitasking capabilities of the Fold8, while the Ultra model attracts users seeking tablet-like screen real estate.

Ecosystem Integration Efforts: To lower barriers for new customers, Samsung has enhanced its Smart Switch tool to allow seamless wireless data transfers from iPhones via QR codes. This update eliminates the need for manual app installations, simplifying the transition process for users moving between competing mobile ecosystems.

Strategic Growth Outlook: Despite rising competition from Apple and established players like Huawei, Samsung continues to focus on foldable innovation to maintain its leadership. The company reported that 30% of U.S. Galaxy Z Flip8 buyers are new to the foldable form factor, highlighting the potential for continued growth in this niche market.

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