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Senao International Optimistic for H2 Growth Driven by Smartphone Seasonality

Retail Trade · Specialty Stores · economic_daily · 2026-09-08

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Senao International expects a stronger second half of the year, leveraging new smartphone launches and an optimized product mix to offset rising costs.

What Happened

Operational Outlook: During its investor conference, Senao International projected that its second-half performance will outperform the first half, driven by the peak smartphone season and new product launches. The company is actively adjusting its strategies to mitigate rising rental and labor costs.

Strategic Adjustments: To improve profitability, Senao is focusing on enhancing store efficiency and accelerating digital transformation. The company also plans to increase the sales proportion of high-margin accessories and Sakuyo health products to optimize its overall product mix.

New Product Challenges: Regarding the upcoming iPhone launch, Senao acknowledges that potential price hikes due to specification upgrades could test consumer demand. The company has prepared bundling strategies and accessory packages to maintain stable revenue and mitigate market resistance.

Competitive Advantage: As a major retailer, Senao aims to balance market price fluctuations through flexible marketing and product bundling. The company remains confident in delivering better results in the second half of the year while continuing to deepen its connection with consumers.

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