News / Taiwan / cnyes
Shin Kong Mitsukoshi Integrates Taipei Main Station into Loyalty Program, Targeting 70,000 New Members
Retail Trade · Department Stores · cnyes · 2026-09-10
Department store giant Shin Kong Mitsukoshi has expanded its loyalty ecosystem to Taipei Main Station, allowing 4.5 million members to use points and mobile payments while aiming to acquire 70,000 new members within 20 days.
What Happened
Loyalty Ecosystem Expansion: Shin Kong Mitsukoshi has officially integrated Taipei Main Station into its membership ecosystem, enabling 4.5 million existing members to utilize skm points and skm pay services at the transit hub. This strategic move aims to extend department store benefits into daily commuting and travel scenarios, enhancing overall member engagement.
Aggressive Growth Targets: To celebrate the integration, the company is launching a promotional campaign offering 105,000 member gifts, with a specific goal of acquiring 70,000 new members within 20 days. By incentivizing sign-ups through point rewards and increased utility, the retailer hopes to capture a broader base of commuters.
Strategic Business Model: The company views the Taipei Main Station location as a key driver for attracting international tourists and expanding its souvenir retail footprint. This initiative reflects Shin Kong Mitsukoshi's commitment to innovative business development by bridging traditional retail with high-traffic transit environments.
Operational Performance: Shin Kong Mitsukoshi reported nearly 30% revenue growth in the first eight months of the year and successfully retained 90% of existing brands at the station, totaling 150 storefronts. The company plans to maintain 70% operational capacity during ongoing renovations to ensure continued service efficiency.