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Taiwan's Telecom Giants Launch '11.11' Promotions to Drive User Growth
Communications · Major Telecommunications · economic_daily · 2026-11-02
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Taiwan's three major telecom operators are launching aggressive '11.11' promotions, featuring rewards, travel prizes, and service discounts to boost subscriptions.
What Happened
Promotional Battle: Taiwan's three major telecom operators have launched their '11.11' shopping festival campaigns. Chunghwa Telecom, Taiwan Mobile, and Far EasTone are competing for customers with a mix of service discounts, loyalty point rewards, and high-value prize draws.
Chunghwa Telecom Strategy: Chunghwa Telecom is offering chances to win trips to New Zealand and Hami Point rewards for users signing up for mobile, fiber, or MOD plans. The company is also leveraging the year-end travel season by offering limited-time roaming discounts to attract subscribers.
Taiwan Mobile and Far EasTone: Taiwan Mobile is focusing on 5G plan bundles, trade-in discounts, and high-speed broadband services. Meanwhile, Far EasTone is utilizing significant digital currency rewards and iPhone giveaways to drive sign-ups, particularly through its online store channels.
Market Impact: These aggressive promotional campaigns are designed to stimulate plan upgrades and new user acquisitions during the peak shopping season. By bundling digital services and broadband with mobile plans, telecom operators aim to diversify revenue streams and strengthen their market position.