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iPhone 18 Pro Series Sees Strong Sales Surge in Taiwan

Communications · Wireless Telecommunications · economic_daily · 2026-09-22

Taiwanese telecom operators report a 70% year-over-year increase in iPhone 18 Pro sales during the opening weekend, signaling strong consumer demand.

What Happened

Sales Performance: Apple's iPhone 18 Pro series saw a strong debut in Taiwan, with major telecom operators reporting a 70% year-over-year increase in sales during the first three days.

Upgrade Momentum: Taiwan Mobile noted that nearly 60% of buyers were upgrading from the previous three generations of iPhones, indicating a shortening replacement cycle.

Tariff Strategy: Operators are successfully driving 5G adoption, with the majority of customers opting for high-tier monthly plans to support multi-device connectivity.

Market Reception: Despite anticipation for future foldable models, the hardware upgrades and new color options of the iPhone 18 Pro series have maintained high consumer interest and sales volume.

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