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Wufu Travel Reports Record August Revenue, Optimistic for Q4 Travel Demand
Consumer Services · Other Consumer Services · economic_daily · 2026-09-10
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Wufu Travel achieved record-high August revenue of NT$785 million, driven by strong demand for autumn and winter travel packages.
What Happened
Financial Performance: Wufu Travel reported August revenue of NT$785 million, a 10.4% year-on-year increase, setting a new record for the month. Cumulative revenue for the first eight months reached NT$6.77 billion, up 15.5% from the previous year, demonstrating consistent operational growth.
Market Outlook: With several major travel fairs scheduled for the second half of the year, Wufu is optimistic about demand for autumn foliage tours, winter skiing, and year-end holiday travel. Bookings for Japan and long-haul European destinations are particularly strong, with some orders extending into March 2025.
Promotional Strategy: The company has launched promotional campaigns to maintain momentum during the off-season, offering discounts on various travel packages. These initiatives aim to increase value for consumers and encourage early booking for upcoming travel seasons.
Talent Development: Wufu is actively investing in human capital through its 'MA Ark Project,' which recruits and trains young professionals. By implementing cross-departmental rotations and practical training, the company is strengthening its organizational capabilities to support future expansion.