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Hotai Motor Posts Record August Revenue, Driven by MaaS Ecosystem Expansion

Consumer Durables · Motor Vehicles · economic_daily · 2026-09-10

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Hotai Motor achieved record-breaking August revenue of NT$26.8 billion, supported by strong vehicle sales and its growing mobility-as-a-service ecosystem.

What Happened

Record Performance: Hotai Motor reported August consolidated revenue of NT$26.8 billion, a 10.57% year-on-year increase, with year-to-date revenue reaching a record NT$214.43 billion.

Sales Drivers: Strong demand for the RAV4 model and contributions from Japanese dealerships helped the group outperform traditional seasonal market trends.

MaaS Strategy: The company is focused on its Mobility-as-a-Service (MaaS) ecosystem, aiming to hit its annual sales target of 165,000 vehicles while integrating long-term service value.

Future Growth: Subsidiary Hotai Leasing is enhancing operational efficiency by integrating AI and green vehicle fleets, while the group expands its footprint in the automotive aftermarket.

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