News / Taiwan / cnyes
Far EasTone Sees Doubled iPhone Pre-registrations, Remains Bullish on Sales
Communications · Wireless Telecommunications · cnyes · 2026-09-11
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Far EasTone Telecommunications reports a two-fold increase in iPhone pre-registrations, expressing optimism for sales despite higher price points.
What Happened
Pre-order Momentum: Far EasTone Telecommunications announced that pre-registration numbers for the latest iPhone have doubled compared to the previous year. The new burgundy red color has emerged as the most popular choice among consumers, with official pre-orders set to begin on the evening of the 12th.
Performance Upgrades: Executive Vice President Zhao Yi-nan noted that while global chip price hikes have led to higher retail prices, the significant improvements in processor performance, battery life, and thermal management justify the cost. These hardware enhancements are expected to drive strong consumer interest.
Market Outlook: Despite discussions regarding the product lineup, Far EasTone remains confident that the Pro series will continue to be a top choice for Apple users. The company expects the combination of new hardware and attractive trade-in incentives to sustain the upgrade cycle.
Promotional Offers: The carrier has unveiled its 5G service plans, allowing customers to purchase the iPhone 18 Pro 256GB for as low as NT$0 with specific contract commitments. Far EasTone will align its pre-order schedule with Apple's official website to maximize market reach.