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TWSE and GACC Highlight 'The Soul of Taiwan' in Latest Innovation Showcase
economic_daily · 2026-08-26
The Taiwan Stock Exchange and the General Association of Chinese Culture spotlight the hit musical 'The Soul of Taiwan' to demonstrate how local cultural innovation can reach global stages.
What Happened
Strategic Collaboration: The Taiwan Stock Exchange (TWSE) and the General Association of Chinese Culture (GACC) have launched the third installment of their 'Innovation Banquet' video series. This initiative highlights local innovators who break traditional boundaries, using the hit musical 'The Soul of Taiwan' as a prime example of creative excellence.
Cultural Transformation: The musical reimagines the traditional 'funeral song array' ritual by blending it with Western theatrical elements. This innovative approach has successfully bridged the gap between traditional folk culture and contemporary audiences, proving that local stories can be effectively modernized.
Global Ambitions: Following its domestic success, the production is set to become the first Taiwanese musical to perform off-Broadway in New York in 2025. This milestone underscores the potential for Taiwanese intellectual property to transcend linguistic and cultural barriers on the international stage.
Innovation Board Vision: The TWSE views the musical's success as a model for its Innovation Board, which aims to nurture companies with global competitive potential. By showcasing such creative ventures, the exchange seeks to highlight the importance of innovation in both business and cultural sectors.