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Hyundai Taiwan Opens New $400 Million 3S Flagship Center in Yilan
Consumer Durables · Motor Vehicles · economic_daily · 2026-10-22
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Hyundai's distributor in Taiwan, Nanyang Industries, has invested nearly NT$400 million to launch a new 3S service center in Yilan, enhancing sales and after-sales support.
What Happened
Strategic Regional Expansion: Nanyang Industries, the distributor for Hyundai in Taiwan, has officially opened a new 3S flagship center in Yilan County with an investment of nearly NT$400 million. This facility integrates vehicle sales, product displays, and maintenance services to bolster the brand's presence in the Lanyang region.
Prime Location Advantage: Spanning nearly 900 ping, the new center is strategically located along the major Route 9 corridor. By connecting the key urban areas of Yilan City, Wujie, and Luodong, the company aims to improve market penetration and operational efficiency for local car owners.
Advanced Facility Standards: The center adheres to Hyundai’s global GDSI 2.0 design standards, featuring dedicated delivery areas and expanded repair facilities. This one-stop service model is designed to streamline the entire customer journey from initial inquiry to long-term vehicle maintenance.
Digital Service Integration: Alongside physical infrastructure investments, Hyundai is upgrading its digital offerings with new features like a dedicated portal for prospective buyers and electronic owner manuals. These initiatives aim to enhance convenience and connectivity throughout the vehicle ownership lifecycle.