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Madup Shares Surge 20% Following Debut Analyst Coverage
Technology Services · Internet Software/Services · yonhap_finance · 2026-09-01
AI advertising firm Madup saw its stock price jump over 20% after SK Securities initiated coverage with a buy rating and a bullish outlook.
What Happened
Analyst Coverage: AI advertising agency Madup experienced a significant stock price rally of over 20% following the initiation of analyst coverage. SK Securities issued a 'Buy' rating for the company, setting a target price of 14,500 KRW.
Technological Edge: The company's core product, 'LEVER Xpert,' is an AI agent that automates the entire advertising lifecycle, from data collection and analysis to creative planning and execution. This proprietary technology has allowed the firm to outpace industry growth rates.
Financial Outlook: Analysts project strong financial performance, with operating profit expected to grow by 46% this year and 77% next year. The growth is driven by the acquisition of large-scale global clients and the achievement of break-even points in its solution segment.
Market Performance: Investor sentiment was highly positive throughout the trading session, with the stock climbing as high as 26% during the day. Madup eventually closed the session at 9,180 KRW, marking a 20.79% increase.