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Hi-Lai Foods Expands Taipei Footprint with Triple Brand Launch at Taipei Dome
Consumer Services · Restaurants · economic_daily · 2026-09-06
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Hi-Lai Foods is aggressively expanding in Northern Taiwan, opening multiple restaurant brands at the Taipei Dome to capture significant foot traffic and revenue growth.
What Happened
Strategic Northern Expansion: Hi-Lai Foods has launched its long-standing 'Fu Yuan' Taiwanese cuisine brand in Taipei, marking its first move into a major shopping complex outside of a hotel. The company is leveraging the high foot traffic of the Taipei Dome to boost brand visibility and market penetration in Northern Taiwan.
Revenue Projections: The company expects its new locations at the Taipei Dome to generate significant annual revenue, with the combined contribution from Fu Yuan and the 'Celebrity Cuisine' brand estimated between NT$230 million and NT$270 million. The addition of the popular 'Island' buffet brand in mid-November is expected to further bolster these figures.
Capitalizing on High Traffic: Chairwoman Lin Shu-ting emphasized that the Taipei Dome's unique combination of sports events, concerts, and international tourism makes it a prime location for growth. By deploying a diverse portfolio of dining concepts, the group aims to cater to a wide range of consumer demographics.
Growth Outlook: Hi-Lai Foods remains committed to accelerating its expansion strategy in the north through a multi-brand approach. With three major brands set to operate within the Taipei Dome complex, the group is well-positioned to enhance its overall operational scale and financial performance in the coming quarters.