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Wendell David Associates Inc
Karen Wendell · Investment Advisor · Growth
David Wendell Associates, Inc. is an independent, employee-owned investment advisory firm based in Portsmouth, New Hampshire. Founded in 1979 by David T. Wendell, the firm provides fee-only investment counseling and portfolio management services to individuals, families, trusts, and charitable organizations. The institution specializes in identifying high-quality companies with strong fundamental characteristics and superior prospects for long-term growth in earnings and dividends. Over its history, the firm has maintained a focus on fundamental research and a disciplined team-based approach to managing client assets, which total over $1 billion.
Simulated Performance
| Metric | Value |
|---|---|
| Total return | +4.7% |
| YTD return | +2.2% |
| Sharpe ratio | -0.92 |
| Win rate | 48% |
| AUM | $0.7B |
| Inception | Oct 1, 2025 |
| Updated | Sep 21, 2026 |
Institution Status
| Field | Value |
|---|---|
| AUM | $0.7B |
| Turnover | Low (<15%) |
| Avg holding | 18 Months |
| Inception | Oct 1, 2025 |
| Website | https://www.davidwendell.com |
Current Holdings
Updated on Sep 21, 2026.
| Ticker | Name | Portfolio % | Return |
|---|---|---|---|
| AAPL | Apple Inc | 12.4% | +29.8% |
| MSFT | Microsoft Corporation | 10.0% | +4.4% |
| MA | Mastercard Inc | 9.4% | +0.1% |
| LLY | Eli Lilly and Company | 7.6% | +23.7% |
| ADP | Automatic Data Processing Inc | 7.3% | -1.1% |
| TJX | The TJX Companies Inc | 7.0% | -10.1% |
| GOOGL | Alphabet Inc Class A | 5.8% | +29.5% |
| SYK | Stryker Corporation | 5.1% | -21.1% |
| MPC | Marathon Petroleum Corp | 4.4% | +85.4% |
| JNJ | Johnson & Johnson | 4.1% | +35.6% |
| ABBV | AbbVie Inc | 3.7% | +9.4% |
| ABT | Abbott Laboratories | 3.3% | -15.9% |
| ECL | Ecolab Inc | 3.1% | +0.4% |
| NEE | Nextera Energy Inc | 3.1% | -0.7% |
| MCD | McDonald’s Corporation | 2.7% | -15.7% |
| COST | Costco Wholesale Corp | 2.4% | -3.9% |
| XOM | Exxon Mobil Corp | 2.2% | +6.6% |
| KO | The Coca-Cola Company | 2.2% | +3.6% |
| INTU | Intuit Inc | 2.0% | -4.0% |
| PG | Procter & Gamble Company | 1.9% | -0.4% |
Recent activity
| Date | Action | Ticker | Weight |
|---|---|---|---|
| Sep 7, 2026 | BUY | MPC | 4.1% → 4.4% |
| Sep 7, 2026 | BUY | ABBV | 3.7% → 3.7% |
| Sep 7, 2026 | SELL | KO | 2.2% → 2.2% |
| Sep 7, 2026 | BUY | PG | 0.0% → 1.9% |
| Sep 7, 2026 | SELL | MA | 9.6% → 9.4% |
Investment Style Analysis
Wendell David Associates Inc is widely recognized for employing a Growth strategy. As of Sep 21, 2026, the firm oversees approximately $0.7B in assets under management (AUM). The portfolio demonstrates a clear preference for the Drug Manufacturers - General and Consumer Electronics sectors, reflecting a high-conviction approach to capital allocation.
Recent Market Moves
During the latest rebalancing period ending Sep 7, Wendell David Associates Inc made a significant move by increasing exposure to MPC. This adjustment aligns with the fund's dynamic approach to risk management and capital deployment in current market conditions.
Investment Philosophy
The firm's investment philosophy is centered on the long-term ownership of high-quality companies that possess sustainable growth potential and superior financial characteristics. They utilize a fundamental, research-driven approach to identify businesses with strong leadership and a history of increasing earnings and dividends. The firm explicitly avoids market timing and frequent trading, instead treating client portfolios as stakes in established businesses. This disciplined strategy is designed to build intrinsic value and achieve superior long-range returns by remaining focused on company-specific fundamentals rather than broader market fluctuations.
Disclaimer
The content provided on this page, including the simulated portfolio performance, holdings analysis, and AI-generated insights, is for informational and educational purposes only. It does not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. All data is derived from historical SEC 13F filings and other public disclosures, which have a reporting lag. The "Simulated Performance" is a hypothetical reconstruction based on past disclosures and does not represent the actual returns of the institution. Past performance is not indicative of future results. Tritonix.ai is not affiliated with Wendell David Associates Inc.
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Frequently asked questions
How is the simulated portfolio for Wendell David Associates Inc constructed?
This simulation is powered by Tritonix AI using official SEC filings. We focus on the "Best Ideas" by filtering for only the Top 20 largest holdings and rebalancing them to 100%. The simulation tracks performance starting from Oct 1, 2025. Our AI monitors for updates every Monday to capture major shifts. This concentrated approach highlights the manager's true stock-picking skill and mirrors their actual investment returns.
What is Wendell David Associates Inc's largest holding?
As of the latest filing, Wendell David Associates Inc's top position is Apple Inc (AAPL), representing 12.4% of the portfolio. This reflects a high-conviction bet by the institution.
What is Wendell David Associates Inc's historical performance and risk profile?
Our simulation indicates a total return of +4.7% with a win rate of 48%. Notably, the portfolio maintains a Sharpe Ratio of -0.92, suggesting an standard level of risk-adjusted returns compared to the broader market.
What sectors does Wendell David Associates Inc primarily invest in?
Wendell David Associates Inc has a strong preference for the Drug Manufacturers - General sector, which makes up 15.5% of their disclosed assets. The portfolio also has exposure to Consumer Electronics, indicating a specific thematic focus.
Is Wendell David Associates Inc's portfolio concentrated or diversified?
Wendell David Associates Inc runs a moderately concentrated portfolio with 20 disclosed positions. The top 3 holdings alone account for 31.8% of the total portfolio weight, suggesting a strategy that favors broader market exposure.
How has Wendell David Associates Inc performed in 2026?
Our AI-simulated model portfolio for Wendell David Associates Inc tracks a Year-to-Date (YTD) return of +2.2%. This metric helps investors gauge the institution's effectiveness in the current market environment.
Does Karen Wendell manage Wendell David Associates Inc directly?
Yes, Karen Wendell serves as the key portfolio manager for Wendell David Associates Inc, overseeing the investment strategy and final capital allocation decisions.