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Bailard, Inc.
Sonya Mughal · Investment Advisor · Multi-Strategy
Bailard, Inc. is an independent, values-driven asset and wealth management firm founded in 1969 and based in the San Francisco Bay Area. As a majority employee-owned and women-led institution, the firm provides comprehensive investment solutions for individuals, families, and institutions. Its expertise spans domestic and international equities, fixed income, private real estate, and sustainable, responsible, and impact (SRI) investing, all grounded in a culture of accountability and excellence that has endured for over five decades.
Simulated Performance
| Metric | Value |
|---|---|
| Total return | +21.8% |
| YTD return | +15.9% |
| Sharpe ratio | 3.80 |
| Win rate | 58% |
| AUM | $1.6B |
| Inception | Oct 1, 2025 |
| Updated | Sep 21, 2026 |
Institution Status
| Field | Value |
|---|---|
| AUM | $1.6B |
| Turnover | Low (<15%) |
| Avg holding | 18 Months |
| Inception | Oct 1, 2025 |
| Website | https://www.bailard.com/ |
Current Holdings
Updated on Sep 21, 2026.
| Ticker | Name | Portfolio % | Return |
|---|---|---|---|
| AAPL | Apple Inc | 16.6% | +29.8% |
| MSFT | Microsoft Corporation | 13.2% | +0.2% |
| NVDA | NVIDIA Corporation | 12.7% | +19.9% |
| GOOGL | Alphabet Inc Class A | 11.4% | +38.5% |
| GILD | Gilead Sciences Inc | 6.9% | +30.3% |
| AMZN | Amazon.com Inc | 4.3% | +14.8% |
| V | Visa Inc. Class A | 3.6% | +7.0% |
| JPM | JPMorgan Chase & Co | 3.4% | +13.4% |
| TSM | Taiwan Semiconductor Manufacturing | 3.1% | +48.2% |
| AVGO | Broadcom Inc | 2.8% | +4.0% |
| PANW | Palo Alto Networks Inc | 2.7% | +35.5% |
| MS | Morgan Stanley | 2.6% | +26.1% |
| JNJ | Johnson & Johnson | 2.6% | +37.8% |
| COST | Costco Wholesale Corp | 2.3% | -3.6% |
| META | Meta Platforms Inc. | 2.3% | +6.1% |
| KLAC | KLA-Tencor Corporation | 2.3% | -25.8% |
| CMI | Cummins Inc | 2.0% | +18.4% |
| BLK | BlackRock Inc | 1.9% | -7.1% |
| HD | The Home Depot Inc | 1.8% | -6.9% |
| STLD | Steel Dynamics Inc | 1.7% | -4.8% |
Recent activity
| Date | Action | Ticker | Weight |
|---|---|---|---|
| Sep 7, 2026 | SELL | TJX | 1.9% → 0.0% |
| Sep 7, 2026 | SELL | AVGO | 3.1% → 2.8% |
| Sep 7, 2026 | BUY | TSM | 3.1% → 3.1% |
| Sep 7, 2026 | BUY | GILD | 6.3% → 6.9% |
| Sep 7, 2026 | SELL | PANW | 3.1% → 2.7% |
Investment Style Analysis
Bailard, Inc. is widely recognized for employing a Multi-Strategy strategy. As of Sep 21, 2026, the firm oversees approximately $1.6B in assets under management (AUM). The portfolio demonstrates a clear preference for the Semiconductors and Consumer Electronics sectors, reflecting a high-conviction approach to capital allocation.
Recent Market Moves
During the latest rebalancing period ending Sep 7, Bailard, Inc. made a significant move by reducing the position in TJX. This adjustment aligns with the fund's dynamic approach to risk management and capital deployment in current market conditions.
Investment Philosophy
Bailard’s investment philosophy is driven by an active, transparent, and time-tested approach that focuses on blending long-term asset growth with robust downside protection. The firm utilizes a combination of proprietary quantitative research, fundamental analysis, and qualitative judgment to construct diversified, multi-asset class portfolios tailored to specific client goals. Their strategy is particularly noted for using a dynamic quantitative methodology in international equities and a nimble, opportunistic approach to private real estate, while integrating values-driven SRI and ESG principles across their core offerings.
Disclaimer
The content provided on this page, including the simulated portfolio performance, holdings analysis, and AI-generated insights, is for informational and educational purposes only. It does not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. All data is derived from historical SEC 13F filings and other public disclosures, which have a reporting lag. The "Simulated Performance" is a hypothetical reconstruction based on past disclosures and does not represent the actual returns of the institution. Past performance is not indicative of future results. Tritonix.ai is not affiliated with Bailard, Inc..
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Frequently asked questions
How is the simulated portfolio for Bailard, Inc. constructed?
This simulation is powered by Tritonix AI using official SEC filings. We focus on the "Best Ideas" by filtering for only the Top 20 largest holdings and rebalancing them to 100%. The simulation tracks performance starting from Oct 1, 2025. Our AI monitors for updates every Monday to capture major shifts. This concentrated approach highlights the manager's true stock-picking skill and mirrors their actual investment returns.
What is Bailard, Inc.'s largest holding?
As of the latest filing, Bailard, Inc.'s top position is Apple Inc (AAPL), representing 16.6% of the portfolio. This reflects a high-conviction bet by the institution.
What is Bailard, Inc.'s historical performance and risk profile?
Our simulation indicates a total return of +21.8% with a win rate of 58%. Notably, the portfolio maintains a Sharpe Ratio of 3.80, suggesting an exceptional level of risk-adjusted returns compared to the broader market.
What sectors does Bailard, Inc. primarily invest in?
Bailard, Inc. has a strong preference for the Semiconductors sector, which makes up 18.6% of their disclosed assets. The portfolio also has exposure to Consumer Electronics, indicating a specific thematic focus.
Is Bailard, Inc.'s portfolio concentrated or diversified?
Bailard, Inc. runs a moderately concentrated portfolio with 20 disclosed positions. The top 3 holdings alone account for 42.4% of the total portfolio weight, suggesting a strategy that favors broader market exposure.
How has Bailard, Inc. performed in 2026?
Our AI-simulated model portfolio for Bailard, Inc. tracks a Year-to-Date (YTD) return of +15.9%. This metric helps investors gauge the institution's effectiveness in the current market environment.
Does Sonya Mughal manage Bailard, Inc. directly?
Yes, Sonya Mughal serves as the key portfolio manager for Bailard, Inc., overseeing the investment strategy and final capital allocation decisions.