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Shinhan Card to Develop Next-Gen AI Engine for Financial Services
Technology Services · Information Technology Services · yonhap_finance · 2026-09-09
Shinhan Card has secured government funding to develop an advanced AI engine, aiming to improve decision-making accuracy in financial product recommendations.
What Happened
R&D Selection: Shinhan Card has been selected for the 2026 Public-Private Joint Technology Commercialization R&D project hosted by the Ministry of SMEs and Startups. The company will receive up to 600 million won in government funding over two years to develop a next-generation AI engine.
Technological Advancement: The project aims to overcome the limitations of existing AI chatbots, such as information distortion and lack of consistency. By structuring complex financial policies and regulations, the company intends to automate decision-making processes with higher accuracy.
Collaboration and Implementation: Shinhan Card is partnering with AI infrastructure specialist 'Connectionary' for this development. The new AI engine will be initially applied to financial product recommendations, with plans to expand into risk management, marketing, and customer service.
Strategic Impact: Through this innovation, Shinhan Card aims to enhance the reliability and precision of its financial decision-making. The company remains committed to elevating customer experience and driving AI-based service innovation across its platform.