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Krafton vs. Nexon: Diverging Strategies for Gaming Supremacy
Technology Services · Internet Software/Services · yonhap_finance · 2026-09-12
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South Korean gaming giants Krafton and Nexon are pursuing opposing growth strategies, with Krafton expanding its portfolio through M&A while Nexon streamlines operations to focus on core IP.
What Happened
Krafton's Expansion Strategy: Krafton is aggressively pursuing external investments and M&A to build a massive pipeline of over 20 new projects. The company aims to identify its next major hit to succeed 'PUBG: Battlegrounds' by leveraging a diverse network of internal and external development studios.
Nexon's Streamlining Efforts: Under the leadership of Patrick Söderlund, Nexon is actively pruning its product portfolio to improve operational efficiency. The company has canceled several underperforming projects to concentrate resources on expanding the reach and platform availability of its established cash-cow franchises.
Competitive Performance: In the second quarter, Krafton surpassed Nexon in both revenue and operating profit, marking a significant shift in the domestic gaming landscape. Krafton's success is largely attributed to its diversified revenue streams, including the strong performance of titles like 'Subnautica 2'.
Future Market Outlook: Both companies are intensifying their global presence through different approaches. While Krafton continues to showcase a wide array of new titles at international gaming events, Nexon is focusing on strengthening its core IP to ensure sustainable long-term growth.