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Google Cloud CEO Claims TPU Business Is Twice the Size of Rivals

Electronic Technology · Semiconductors · yonhap_finance · 2026-09-09

Google Cloud CEO Thomas Kurian stated that the company's TPU AI accelerator business is more than double the size of its largest hyperscaler competitors.

What Happened

AI Accelerator Dominance: Google Cloud CEO Thomas Kurian announced that the company's Tensor Processing Unit (TPU) business is over twice the size of its next largest hyperscaler competitor. This statement is widely interpreted as a direct challenge to AI chip initiatives from Amazon and Microsoft.

Performance Advantages: The 7th generation TPU, 'Ironwood', features HBM3E memory and is optimized for both training and inference. Kurian emphasized that the TPU provides 2.7 times better performance in training and 80% higher cost-efficiency in inference compared to alternatives.

Monetization Strategy: Google is monetizing its TPU technology through cloud rentals, direct sales to enterprise data centers, and joint ventures. The company reported that large-scale contracts worth over $100 million are doubling on both a quarterly and annual basis.

Future Growth Outlook: Analysts at Morgan Stanley project that Google's direct TPU sales could reach $84 billion by 2027 and $108 billion by 2028. Alphabet recently reported an 82% surge in cloud revenue, with significant TPU-related sales expected to materialize next year.

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