News / Korea / yonhap_finance
Coinone Partners with Golfzon to Target 4050 Demographic
Consumer Services · Other Consumer Services · yonhap_finance · 2026-09-01
215000
Crypto exchange Coinone has launched a promotional campaign with Golfzon to engage the 4050 age group at screen golf venues nationwide.
What Happened
Strategic Partnership: Cryptocurrency exchange Coinone has partnered with the screen golf platform Golfzon to host a promotional event across its venues nationwide. The initiative is designed to increase brand visibility and engagement among the 4050 demographic, which has emerged as a key investor group in the crypto market.
Event Details: The promotion will run until September 27, allowing participants to join by playing specific event courses at Golfzon locations. Coinone aims to leverage this collaboration to attract new users and strengthen its presence among middle-aged investors.
Market Strategy: A Coinone representative noted that the 4050 age group has become a significant force in the investment landscape, comparable to younger generations. By aligning with a popular lifestyle and sports platform, the company hopes to reach these investors in a more natural and engaging environment.
Outlook: This campaign highlights a shift in marketing strategy for crypto exchanges, moving beyond digital-only channels to integrate with offline hobbies and lifestyle platforms. Such targeted outreach is expected to become increasingly common as exchanges compete for a broader user base.