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Xiang Ji Guang Reports 11% Revenue Growth in October, Eyes Year-End Dining Surge
Consumer Services · Restaurants · economic_daily · 2026-11-09
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Restaurant operator Xiang Ji Guang posted a 11.18% year-on-year revenue increase for October, outperforming industry averages through its multi-brand strategy.
What Happened
Strong Financial Performance: Xiang Ji Guang reported an October consolidated revenue of NT$156 million, marking an 11.18% year-on-year increase. For the first ten months of the year, cumulative revenue reached NT$1.481 billion, a 7.25% growth that significantly outpaces the broader domestic restaurant industry average.
Multi-Brand Strategy: The group leverages its core brand, J&G Fried Chicken, to capture daily dining demand while utilizing Japanese franchises like Kaneko Hannosuke and Tsujihan to target the premium segment. This diversified approach across takeout and department store locations has effectively expanded the customer base and improved per-store productivity.
Year-End Growth Drivers: To capitalize on the peak year-end dining season, the group has launched seasonal menu items and promotional campaigns, including the 'Mountain and Sea Wagyu Hot Pot' and Double 11 events. Additionally, the group is expanding its footprint with the opening of the 'Nadai Unatoto' eel rice brand in the Taipei Zhongxiao SOGO shopping district.
Future Outlook: Xiang Ji Guang plans to continue leveraging its centralized supply chain and standardized operations to accelerate store openings. The company is also focused on expanding its international presence by promoting J&G Fried Chicken through overseas franchising and agency partnerships to drive long-term growth.