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Hotai Motor August Revenue Hits Record High for the Period
Consumer Durables · Motor Vehicles · economic_daily · 2026-09-10
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Hotai Motor reported August revenue of NT$26.8 billion, a 10.57% year-on-year increase, with cumulative revenue for the first eight months reaching a record high.
What Happened
Revenue Performance: Hotai Motor reported August consolidated revenue of NT$26.8 billion, a 10.57% year-on-year increase. Cumulative revenue for the first eight months reached NT$214.43 billion, up 13.13% year-on-year, setting new records for both the month and the cumulative period.
Sales Momentum: Despite the traditional off-season caused by the early arrival of the Ghost Month, Hotai Motor maintained strong sales momentum. The RAV4 model, particularly its HEV and PHEV variants, continued to be a key driver of the company's revenue.
Overseas Contribution: The company's Japanese dealership operations remained a solid contributor, generating approximately NT$3.73 billion in August, which accounted for about 13.9% of the group's total revenue.
Market Position: Through a diverse range of powertrain options, Hotai Motor successfully sustained sales during the market's off-season. With cumulative revenue continuing to break records, the company maintains its dominant position in the Taiwanese automotive market.