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Far EasTone's Data Express Expects Strong iPhone 18 Sales Driven by AI Upgrades
Retail Trade · Specialty Stores · economic_daily · 2026-09-16
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Far EasTone's retail arm, Data Express, anticipates a 10-20% sales boost for the iPhone 18 series, fueled by AI-driven hardware upgrades and new folding models.
What Happened
Sales Outlook: Data Express, a subsidiary of Far EasTone, projects a 10% to 20% increase in iPhone 18 series sales, excluding the new foldable model, as consumer demand remains robust.
AI-Driven Upgrades: The integration of AI into smartphones is accelerating replacement cycles, with the annual upgrade rate rising from 11% to 20% as users seek more advanced hardware capabilities.
Foldable Market Potential: The introduction of Apple's first foldable device, the iPhone Duo, is expected to attract new customer segments and increase the overall market penetration of foldable technology.
Phased Sales Strategy: Retailers are adopting a phased approach to manage consumer interest, anticipating that demand will remain strong as users transition from initial observation to actual purchases.