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FamilyMart Secures Six-Year Contract Extension for Kouhu Rest Area
Retail Trade · Specialty Stores · economic_daily · 2026-09-18
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FamilyMart has won a competitive bid to operate the Kouhu Rest Area on Taiwan's Route 61 for another six years, with plans to upgrade the facility by 2025.
What Happened
Contract Renewal: FamilyMart has successfully secured a six-year contract extension to operate the Kouhu Rest Area on Route 61 after outbidding two other competitors. The company plans to launch a "Kouhu 2.0" upgrade project next year to enhance dining, spatial design, and overall passenger services.
Strategic Expansion: The company currently manages 29 specialized commercial sites, including highway service areas, transit stations, campuses, and tech office buildings. This expansion strategy allows FamilyMart to diversify its revenue streams beyond traditional convenience store operations.
Operational Performance: The 150-ping Kouhu facility has historically generated over NT$50 million in annual revenue. This consistent financial performance underscores the company's effectiveness in managing high-traffic, specialized retail environments.
Evolving Retail Model: As domestic tourism trends shift, rest areas are evolving from simple transit stops into comprehensive retail hubs that offer dining, shopping, and local tourism experiences. FamilyMart aims to leverage this trend to better align its service offerings with modern traveler expectations.