News / Taiwan / cnyes
HTC Shifts Focus Away from Smartphones to Prioritize XR and AI Hardware
Electronic Technology · Computer Communications · cnyes · 2026-09-03
2498
HTC is phasing out its smartphone business to concentrate on high-end XR devices and immersive content, with a new AI hardware line slated for Q4.
What Happened
Strategic Business Shift: HTC senior vice president Huang Chao-ying announced that the company is gradually phasing out its smartphone business due to a lack of technological breakthroughs, shifting focus toward XR software and hardware integration.
Core Revenue Drivers: XR services and content remain the company's primary revenue contributors, with B2B enterprise applications now accounting for over 50% of the XR segment's total performance.
Hardware Portfolio Optimization: Having cleared out low-end XR inventory, HTC is now prioritizing high-end, all-in-one devices and plans to launch a new AI-focused hardware product line in the fourth quarter to boost profitability.
Immersive Content Expansion: Beyond hardware, the company is actively monetizing immersive entertainment by collaborating with global content providers to transform cultural IP into XR experiences, such as the 'Pharaoh' and 'The Little Prince' exhibitions.
Read original
More in Electronic Technology
Electronic Technology · economic_daily · 2026-09-20
As AI and HPC chips evolve toward heterogeneous integration, testing complexity is surging, prompting major Taiwanese firms to expand high-end capacity.
3711
Electronic Technology · economic_daily · 2026-09-20
ASRock Rack, a subsidiary of Pegatron, is moving toward a mainboard listing, driven by strong growth in edge AI and a significant increase in year-to-date revenue.
7710
Electronic Technology · economic_daily · 2026-09-20
Taiwanese stocks are showing resilience as market sentiment shifts back to fundamentals, with analysts favoring AI-related stocks, ASIC, and semiconductor equipment.
2330
Latest in Taiwan
Electronic Technology · economic_daily · 2026-09-20
As AI and HPC chips evolve toward heterogeneous integration, testing complexity is surging, prompting major Taiwanese firms to expand high-end capacity.
3711
Electronic Technology · economic_daily · 2026-09-20
ASRock Rack, a subsidiary of Pegatron, is moving toward a mainboard listing, driven by strong growth in edge AI and a significant increase in year-to-date revenue.
7710
Electronic Technology · economic_daily · 2026-09-20
Taiwanese stocks are showing resilience as market sentiment shifts back to fundamentals, with analysts favoring AI-related stocks, ASIC, and semiconductor equipment.
2330
Electronic Technology · economic_daily · 2026-09-20
ADLINK Technology reports strong growth driven by global semiconductor and edge AI demand, with analysts projecting record-breaking EPS of NT$7 this year.
6166