News / Taiwan / cnyes
CTBC's Uni-President Co-Branded Card Hits 1 Million Milestone, Extends 11% Rewards
Finance · Major Banks · cnyes · 2026-08-26
The CTBC Uni-President co-branded card has surpassed one million issued cards, prompting the bank to extend its 11% reward program through the end of the year.
What Happened
Milestone Achievement: The co-branded credit card issued by CTBC Bank and Uni-President Enterprises has officially surpassed one million cards issued within its first year. This partnership marks a significant milestone in retail-integrated finance, driving an 80% increase in card spending across Uni-President's retail channels.
Extended Reward Program: To celebrate the milestone, CTBC Bank has extended its popular 11% OPENPOINT reward program for Uni-President channel and overseas spending until December 31. The bank is also launching a series of promotional campaigns across Uni-President's department stores, supermarkets, and dining brands to further incentivize cardholders.
Digital Growth Impact: The integration with the OPENPOINT ecosystem has successfully attracted over 120,000 new customers to CTBC, with digital customer acquisition growing by more than 70%. Usage of the card management section in the CTBC mobile app has surged by 140%, highlighting the success of blending financial services with daily retail activities.
Strategic Ecosystem Expansion: CTBC Bank plans to continue deepening its collaboration with Uni-President Enterprises to build a scalable retail finance ecosystem. By integrating financial services with consumer lifestyle scenarios, the bank aims to deliver innovative products and benefits that better meet the evolving needs of its customer base.