News / US / cnbc
Xiaomi and Huawei Launch New Foldables to Preempt Apple's Expected iPhone Reveal
Electronic Technology · Computer Communications · cnbc · 2026-09-08
1810-HK, AAPL, MCHI, CQQQ
Chinese tech leaders Huawei and Xiaomi have unveiled new foldable smartphones, strategically timing their releases ahead of Apple's rumored foldable iPhone debut.
What Happened
Strategic Market Positioning: Huawei and Xiaomi have launched their latest foldable smartphones in a calculated effort to capture market share before Apple's anticipated entry into the segment. By releasing the Xiaomi 18 Fold and the Mate XT2 trifold device, these companies aim to provide immediate alternatives for consumers ahead of Apple's upcoming product event.
Competitive Landscape and Apple's Entry: While Samsung remains a dominant global player in the foldable category, Apple is expected to command a significant 25% of the global market upon its potential launch. Analysts suggest that a foldable iPhone could trigger a wave of upgrades from Apple's existing install base, particularly among consumers who have been waiting for a device from the Cupertino giant.
Technological Innovation: Both Chinese manufacturers are emphasizing proprietary hardware advancements to differentiate their offerings. Xiaomi is utilizing its new XRing O3 processor, while Huawei has introduced a novel semiconductor technique called LogicFolding, designed to optimize signal transmission within its latest handset.
Industry Growth Dynamics: Despite high price points, the foldable smartphone market continues to demonstrate robust growth globally. Industry experts note that these preemptive launches are designed to ensure that competing products are already available for comparison when Apple's new hardware eventually hits retail shelves.