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Taroko Group Expands AI Sports Tech Footprint in US and Taiwan
Consumer Services · Other Consumer Services · economic_daily · 2026-10-28
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Taroko Group is accelerating its AI sports technology strategy by deploying smart baseball training systems across its US and Taiwan locations.
What Happened
Tech Integration: Taroko Group has launched the "SWING X AI Smart Hitting Coach," which uses high-speed cameras and AI analysis to provide scientific training feedback, with 11 units already deployed across Taiwan and the US.
Global Expansion: The company aims to establish a "Taiwan Baseball Sports Tech Center" in Phoenix, Arizona, to serve as a platform for promoting Taiwanese sports technology products to the international market.
Business Transformation: Taroko is shifting its business model from traditional batting cages to a diversified sports entertainment experience, incorporating dining and social activities across its five US locations.
Strategic Goal: By leveraging its physical footprint in the US, the company intends to collect data to refine its AI offerings and help expand the global reach of Taiwan's sports technology sector.