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Fubon Securities Expands Digital Footprint with New 'Digital Da-An' Branch
Finance · Investment Banks/Brokers · economic_daily · 2026-10-13
Fubon Securities has launched its second digital-only branch, 'Digital Da-An,' to enhance customer service through centralized digital operations and AI-driven insights.
What Happened
Digital Transformation: Fubon Securities continues to advance its digital transformation strategy with the launch of its second digital-only branch, 'Digital Da-An.' This initiative focuses on leveraging digital platforms to integrate account opening, trading, and client management into a seamless experience.
Operational Model: The Digital Da-An branch operates without a traditional physical storefront, focusing instead on centralized digital services. By utilizing professional division of labor and AI-driven data analytics, the company aims to improve operational efficiency while providing a consistent, high-quality service experience.
Service Scope: The branch offers a comprehensive range of financial services, including domestic and US stock trading, margin financing, mutual funds, overseas bonds, and structured products. A unified digital platform allows clients to manage their entire investment journey from account opening to execution.
Future Outlook: Fubon Securities remains committed to investing in digital infrastructure, including CRM optimization and process automation. The Digital Da-An branch will serve as a key hub for expanding the company's digital financial capabilities and supporting clients in navigating market opportunities.