News / Taiwan / cnyes
Shin Kong Mitsukoshi Launches Anniversary Sale with Pokémon Theme, Targeting $19.4 Billion Revenue
Retail Trade · Department Stores · cnyes · 2026-09-16
Taiwan's leading department store chain, Shin Kong Mitsukoshi, kicks off its annual anniversary sale on October 1st, featuring a Pokémon collaboration to drive sales.
What Happened
Strategic Campaign: Shin Kong Mitsukoshi has announced that its 2026 anniversary sale will begin on October 1st, featuring a nationwide collaboration with the Pokémon franchise. The campaign includes themed trains, meet-and-greet events, and large-scale displays to boost foot traffic and consumer engagement.
Revenue Targets: The retailer aims to achieve a total revenue of 19.4 billion TWD for the entire period, representing a 3% year-over-year growth. The event spans six major locations across Taiwan, integrating shopping, collectibles, and interactive experiences.
Incentive Programs: To drive sales, the company is offering enhanced point-based rewards for cosmetics and general purchases. Special promotions are also tailored for skm pay users and gold-tier members to ensure high-value customer retention.
Store Renovations: Over 50 new counters and pop-up stores are launching alongside the sale, with the Taipei Nanxi branch undergoing its most significant renovation in two decades. These upgrades focus on attracting younger demographics and expanding the presence of trendy fashion brands.