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Travel Agencies and Airlines Gear Up for Winter Tourism Boom
Consumer Services · Hotels/Resorts/Cruise lines · economic_daily · 2026-10-14
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Ahead of the ITF travel fair, airlines and agencies are launching online promotions to capture strong winter travel demand, expecting significant revenue growth.
What Happened
Pre-Fair Competition: With the ITF Taipei International Travel Fair approaching, airlines and travel agencies are launching aggressive online promotions. Major players like Lion Travel and Phoenix Tours are competing to capture demand for the year-end, winter, and Lunar New Year travel seasons.
Revenue Outlook: Industry participants are optimistic about winter travel, projecting a 20% to 30% increase in bookings. Airlines, including China Airlines, EVA Air, and Starlux, are also rolling out online discounts to attract independent travelers, which is expected to boost financial performance through Q1 of next year.
Market Trends: Lion Travel reported that stable airfares and strong member loyalty are driving a 30% year-on-year increase in winter bookings. Japan remains the top destination, with high demand for hot springs and snow-related experiences, particularly in the Hokuriku region.
Strategic Offerings: Travel providers are tailoring their packages to meet changing consumer preferences, such as the rising popularity of longer group tours. Meanwhile, Southeast Asian destinations are focusing on luxury resort packages to attract travelers seeking high-end vacation experiences.