News / Taiwan / economic_daily
KGI Securities Brand Video Hits 10 Million Views
Finance · Investment Banks/Brokers · economic_daily · 2026-11-03
KGI Securities' new brand video, 'Choose KGI, Start Accumulating,' surpassed 10 million views in one month, resonating with younger investors.
What Happened
Brand Marketing: KGI Securities' latest brand campaign, titled 'Choose KGI, Start Accumulating,' has achieved significant success with over 10 million views within just one month of its release. The video uses relatable storytelling to connect with younger generations, emphasizing the importance of long-term investment and future planning.
Social Engagement: Beyond high viewership, the campaign generated over 10,000 interactions on the company's official social media pages. Viewers praised the video for its authenticity and ability to make financial investment feel relevant to daily life, successfully boosting the brand's appeal among younger demographics.
Digital Transformation: KGI Securities highlighted that its brand transformation is centered on supporting investors through every step of their journey. The firm recently overhauled its 'KGI Mobile Strategy' app, integrating AI tools and research resources to provide a more intuitive and efficient investment experience tailored to modern needs.
Future Outlook: The company remains committed to talent development and AI-driven service enhancements to improve operational efficiency. KGI Securities aims to be a long-term partner for its clients, encouraging them to start their investment journey early and build both wealth and personal resilience over time.