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Salem Investment Counselors, Inc.
David B. Rea · Investment Advisor · Growth
Salem Investment Counselors, Inc. is a fee-only registered investment advisory firm based in Winston-Salem, North Carolina. Founded in 1979 to manage the wealth of a prominent local family, the firm opened its services to the public in 1982. It provides customized asset management and financial planning services to individuals, families, and institutional clients. The firm is characterized by its independence, privately-owned structure, and fiduciary commitment, managing over $3.8 billion in assets. Salem's approach emphasizes long-term relationships and personalized portfolio construction without selling financial products or insurance.
Simulated Performance
| Metric | Value |
|---|---|
| Total return | +22.8% |
| YTD return | +15.0% |
| Sharpe ratio | 2.88 |
| Win rate | 73% |
| AUM | $2.5B |
| Inception | Oct 1, 2025 |
| Updated | Sep 18, 2026 |
Institution Status
| Field | Value |
|---|---|
| AUM | $2.5B |
| Turnover | Low (<15%) |
| Avg holding | 18 Months |
| Inception | Oct 1, 2025 |
| Website | https://saleminvestment.com/ |
Current Holdings
Updated on Sep 18, 2026.
| Ticker | Name | Portfolio % | Return |
|---|---|---|---|
| LOW | Lowe's Companies Inc | 12.2% | -22.6% |
| NVDA | NVIDIA Corporation | 11.3% | +16.5% |
| AAPL | Apple Inc | 11.0% | +14.3% |
| GOOGL | Alphabet Inc Class A | 11.0% | +31.0% |
| MU | Micron Technology Inc | 8.1% | +234.2% |
| MSFT | Microsoft Corporation | 6.0% | +3.1% |
| AMD | Advanced Micro Devices Inc | 5.4% | +24.7% |
| AMZN | Amazon.com Inc | 4.5% | -6.9% |
| BRK-A | Berkshire Hathaway Inc | 3.6% | +6.3% |
| LLY | Eli Lilly and Company | 3.6% | +34.3% |
| META | Meta Platforms Inc. | 3.5% | -3.9% |
| JPM | JPMorgan Chase & Co | 3.1% | +13.0% |
| PLTR | Palantir Technologies Inc. | 2.9% | +0.2% |
| ALAB | Astera Labs, Inc. | 2.8% | +21.1% |
| BAC | Bank of America Corp | 2.5% | +12.2% |
| GRBK | Green Brick Partners Inc | 1.9% | -12.3% |
| CAT | Caterpillar Inc | 1.8% | +3.1% |
| JNJ | Johnson & Johnson | 1.7% | +36.7% |
| PEP | PepsiCo Inc | 1.6% | -11.6% |
| RTX | Raytheon Technologies Corp | 1.6% | +5.5% |
Recent activity
| Date | Action | Ticker | Weight |
|---|---|---|---|
| Jun 15, 2026 | SELL | AAPL | 11.8% → 11.0% |
| Jun 15, 2026 | BUY | LLY | 3.6% → 3.6% |
| Jun 15, 2026 | BUY | BAC | 2.4% → 2.5% |
| Jun 15, 2026 | SELL | MU | 7.5% → 8.1% |
| Jun 15, 2026 | BUY | GRBK | 1.8% → 1.9% |
Investment Style Analysis
Salem Investment Counselors, Inc. is widely recognized for employing a Growth strategy. As of Sep 18, 2026, the firm oversees approximately $2.5B in assets under management (AUM). The portfolio demonstrates a clear preference for the Semiconductors and Internet Content & Information sectors, reflecting a high-conviction approach to capital allocation.
Recent Market Moves
During the latest rebalancing period ending Jun 15, Salem Investment Counselors, Inc. made a significant move by reducing the position in AAPL. This adjustment aligns with the fund's dynamic approach to risk management and capital deployment in current market conditions.
Investment Philosophy
The firm's investment philosophy is built on the belief that equities should form the foundation of most investment portfolios, focusing on high-quality companies with proven track records and strong growth prospects. Salem avoids market timing and instead seeks a principled balance between capital growth and capital preservation. They hand-pick individual securities, favoring established companies with above-average growth potential as well as undervalued small-to-medium-sized firms. Their fixed-income strategy prioritizes risk minimization through high-quality, short-to-intermediate maturity issues to optimize income and stability.
Disclaimer
The content provided on this page, including the simulated portfolio performance, holdings analysis, and AI-generated insights, is for informational and educational purposes only. It does not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. All data is derived from historical SEC 13F filings and other public disclosures, which have a reporting lag. The "Simulated Performance" is a hypothetical reconstruction based on past disclosures and does not represent the actual returns of the institution. Past performance is not indicative of future results. Tritonix.ai is not affiliated with Salem Investment Counselors, Inc..
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Frequently asked questions
How is the simulated portfolio for Salem Investment Counselors, Inc. constructed?
This simulation is powered by Tritonix AI using official SEC filings. We focus on the "Best Ideas" by filtering for only the Top 20 largest holdings and rebalancing them to 100%. The simulation tracks performance starting from Oct 1, 2025. Our AI monitors for updates every Monday to capture major shifts. This concentrated approach highlights the manager's true stock-picking skill and mirrors their actual investment returns.
What is Salem Investment Counselors, Inc.'s largest holding?
As of the latest filing, Salem Investment Counselors, Inc.'s top position is Lowe's Companies Inc (LOW), representing 12.2% of the portfolio. This reflects a high-conviction bet by the institution.
What is Salem Investment Counselors, Inc.'s historical performance and risk profile?
Our simulation indicates a total return of +22.8% with a win rate of 73%. Notably, the portfolio maintains a Sharpe Ratio of 2.88, suggesting an excellent level of risk-adjusted returns compared to the broader market.
What sectors does Salem Investment Counselors, Inc. primarily invest in?
Salem Investment Counselors, Inc. has a strong preference for the Semiconductors sector, which makes up 27.5% of their disclosed assets. The portfolio also has exposure to Internet Content & Information, indicating a specific thematic focus.
Is Salem Investment Counselors, Inc.'s portfolio concentrated or diversified?
Salem Investment Counselors, Inc. runs a moderately concentrated portfolio with 20 disclosed positions. The top 3 holdings alone account for 34.5% of the total portfolio weight, suggesting a strategy that favors broader market exposure.
How has Salem Investment Counselors, Inc. performed in 2026?
Our AI-simulated model portfolio for Salem Investment Counselors, Inc. tracks a Year-to-Date (YTD) return of +15.0%. This metric helps investors gauge the institution's effectiveness in the current market environment.
Does David B. Rea manage Salem Investment Counselors, Inc. directly?
Yes, David B. Rea serves as the key portfolio manager for Salem Investment Counselors, Inc., overseeing the investment strategy and final capital allocation decisions.