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HBK Sorce Advisory LLC
Brian Sommers · Investment Advisor · Multi-Strategy
HBK Sorce Advisory LLC, doing business as HBKS Wealth Advisors, is a leading registered investment advisory firm headquartered in Erie, Pennsylvania. Established in 2001 through the merger of the venerable accounting firm Hill, Barth & King (HBK) and The Sorce Financial Group, the institution provides comprehensive wealth management services. The firm integrates holistic financial planning with disciplined asset management, serving high-net-worth individuals, families, and institutional clients. As an affiliate of HBK CPAs & Consultants, one of the nation's largest accounting firms, HBKS leverages deep internal expertise in tax, estate planning, and business consulting to deliver integrated financial solutions. With billions in assets under management, the firm maintains a strong regional presence across the Mid-Atlantic and Florida while focusing on a fiduciary-first approach to client service.
Simulated Performance
| Metric | Value |
|---|---|
| Total return | +18.9% |
| YTD return | +12.4% |
| Sharpe ratio | 4.01 |
| Win rate | 76% |
| AUM | $0.5B |
| Inception | Oct 1, 2025 |
| Updated | Sep 21, 2026 |
Institution Status
| Field | Value |
|---|---|
| AUM | $0.5B |
| Turnover | Low (<15%) |
| Avg holding | 18 Months |
| Inception | Oct 1, 2025 |
| Website | https://hbkswealth.com |
Current Holdings
Updated on Sep 21, 2026.
| Ticker | Name | Portfolio % | Return |
|---|---|---|---|
| AAPL | Apple Inc | 23.0% | +29.2% |
| NVDA | NVIDIA Corporation | 10.9% | +16.2% |
| MSFT | Microsoft Corporation | 9.9% | +0.4% |
| GOOGL | Alphabet Inc Class A | 8.9% | +37.6% |
| JPM | JPMorgan Chase & Co | 8.3% | +13.1% |
| AMZN | Amazon.com Inc | 4.9% | +12.6% |
| LLY | Eli Lilly and Company | 4.1% | +32.1% |
| BRK-A | Berkshire Hathaway Inc | 3.8% | +3.0% |
| XOM | Exxon Mobil Corp | 3.0% | +32.4% |
| META | Meta Platforms Inc. | 2.7% | -3.6% |
| AVGO | Broadcom Inc | 2.7% | +4.2% |
| JNJ | Johnson & Johnson | 2.6% | +37.5% |
| PG | Procter & Gamble Company | 2.0% | -3.6% |
| TSLA | Tesla Inc | 2.0% | -15.4% |
| PH | Parker-Hannifin Corporation | 2.0% | +18.4% |
| CMCSA | Comcast Corp | 2.0% | -19.9% |
| LMT | Lockheed Martin Corporation | 1.9% | +4.6% |
| V | Visa Inc. Class A | 1.8% | +0.8% |
| CVX | Chevron Corp | 1.8% | +0.1% |
| RTX | Raytheon Technologies Corp | 1.8% | +12.7% |
Recent activity
| Date | Action | Ticker | Weight |
|---|---|---|---|
| Sep 21, 2026 | BUY | V | 1.8% → 1.8% |
| Sep 21, 2026 | SELL | TSLA | 2.0% → 2.0% |
| Sep 21, 2026 | BUY | GOOGL | 8.9% → 8.9% |
| Sep 21, 2026 | SELL | META | 2.7% → 2.7% |
| Sep 21, 2026 | BUY | PG | 2.0% → 2.0% |
Investment Style Analysis
HBK Sorce Advisory LLC is widely recognized for employing a Multi-Strategy strategy. As of Sep 21, 2026, the firm oversees approximately $0.5B in assets under management (AUM). The portfolio demonstrates a clear preference for the Consumer Electronics and Semiconductors sectors, reflecting a high-conviction approach to capital allocation.
Recent Market Moves
During the latest rebalancing period ending Sep 21, HBK Sorce Advisory LLC made a significant move by increasing exposure to V. This adjustment aligns with the fund's dynamic approach to risk management and capital deployment in current market conditions.
Investment Philosophy
HBKS Wealth Advisors employs a disciplined investment philosophy rooted in the belief that broad diversification across asset classes is the most effective way to manage risk and achieve long-term wealth objectives. The firm operates on the premise that markets are unpredictable on a short-term basis, therefore avoiding market-timing strategies in favor of a strategic, long-term allocation. Their process combines a top-down macro-economic perspective with bottom-up fundamental research to select high-quality managers and individual securities. Portfolios are customized using optimization models and often include a blend of active and passive management styles, alongside alternative investments like private equity and private credit to enhance returns and reduce volatility through various market cycles.
Disclaimer
The content provided on this page, including the simulated portfolio performance, holdings analysis, and AI-generated insights, is for informational and educational purposes only. It does not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. All data is derived from historical SEC 13F filings and other public disclosures, which have a reporting lag. The "Simulated Performance" is a hypothetical reconstruction based on past disclosures and does not represent the actual returns of the institution. Past performance is not indicative of future results. Tritonix.ai is not affiliated with HBK Sorce Advisory LLC.
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Frequently asked questions
How is the simulated portfolio for HBK Sorce Advisory LLC constructed?
This simulation is powered by Tritonix AI using official SEC filings. We focus on the "Best Ideas" by filtering for only the Top 20 largest holdings and rebalancing them to 100%. The simulation tracks performance starting from Oct 1, 2025. Our AI monitors for updates every Monday to capture major shifts. This concentrated approach highlights the manager's true stock-picking skill and mirrors their actual investment returns.
What is HBK Sorce Advisory LLC's largest holding?
As of the latest filing, HBK Sorce Advisory LLC's top position is Apple Inc (AAPL), representing 23.0% of the portfolio. This reflects a high-conviction bet by the institution.
What is HBK Sorce Advisory LLC's historical performance and risk profile?
Our simulation indicates a total return of +18.9% with a win rate of 76%. Notably, the portfolio maintains a Sharpe Ratio of 4.01, suggesting an exceptional level of risk-adjusted returns compared to the broader market.
What sectors does HBK Sorce Advisory LLC primarily invest in?
HBK Sorce Advisory LLC has a strong preference for the Consumer Electronics sector, which makes up 23.0% of their disclosed assets. The portfolio also has exposure to Semiconductors, indicating a specific thematic focus.
Is HBK Sorce Advisory LLC's portfolio concentrated or diversified?
HBK Sorce Advisory LLC runs a moderately concentrated portfolio with 20 disclosed positions. The top 3 holdings alone account for 43.8% of the total portfolio weight, suggesting a strategy that favors broader market exposure.
How has HBK Sorce Advisory LLC performed in 2026?
Our AI-simulated model portfolio for HBK Sorce Advisory LLC tracks a Year-to-Date (YTD) return of +12.4%. This metric helps investors gauge the institution's effectiveness in the current market environment.
Does Brian Sommers manage HBK Sorce Advisory LLC directly?
Yes, Brian Sommers serves as the key portfolio manager for HBK Sorce Advisory LLC, overseeing the investment strategy and final capital allocation decisions.