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Nvidia in Talks to Increase Stake in AI Search Startup Perplexity

Technology Services · Internet Software/Services · yonhap_finance · 2026-08-24

Nvidia is reportedly in discussions to join a new funding round for AI search startup Perplexity, potentially pushing its valuation above $30 billion.

What Happened

Investment Discussions: Nvidia is currently in negotiations to participate in a new funding round for the AI search startup Perplexity. If the deal is finalized, the startup's valuation is expected to exceed $30 billion, marking a significant increase from its previous round.

Strategic Partnership: The two companies have been deepening their collaboration across hardware and software, with Perplexity planning to utilize Nvidia’s next-generation 'Vera' CPUs. Perplexity has also joined Nvidia's 'Nemotron' alliance to further align their technological roadmaps.

Shift in Deal Structure: Nvidia has opted for a direct equity investment in this instance, moving away from the 'acqui-hire' or indirect acquisition models it has used with other startups. This reflects Perplexity's rapid revenue growth and its status as a key player in the AI-native ecosystem.

Future Outlook: With this fresh capital, Perplexity aims to strengthen its market position ahead of a potential IPO in 2028. Nvidia continues to act as a central pillar in the AI industry, investing heavily in startups that drive demand for its high-performance chips.

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