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Kiwoom Securities Unveils New Brand Characters 'Kiuma' and 'Kiumyo'
Finance · Investment Banks/Brokers · yonhap_finance · 2026-08-27
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Kiwoom Securities has introduced two new brand characters, a horse named 'Kiuma' and a cat named 'Kiumyo', to enhance customer engagement.
What Happened
Character Launch: Kiwoom Securities has officially unveiled its new brand characters, 'Kiuma' and 'Kiumyo', as part of a strategy to strengthen its brand identity. The move aims to foster a closer connection with retail investors and modernize the company's public image.
Symbolism: 'Kiuma', designed as a horse, represents a partner that runs alongside investors toward success. 'Kiumyo', modeled after a cat, symbolizes agility and the ability to land safely, reflecting the company's focus on stable investment outcomes.
Strategic Integration: The company plans to integrate these characters into its AI-driven services to provide a more personalized user experience. Additionally, official Instagram channels will feature the characters to deliver investment information in a more engaging and accessible format.
Merchandising Plans: Kiwoom Securities intends to release a variety of branded merchandise featuring the characters in the coming months. This initiative is expected to boost brand awareness and position the firm as a more approachable financial partner for its clients.