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Cetera Investment Advisers LLC
Mike Durbin · Investment Advisor · Multi-Strategy
Cetera Investment Advisers LLC is a prominent registered investment adviser and a central component of Cetera Financial Group’s expansive "Wealth Hub." Established in 1983, the firm has evolved through a series of ownership transitions involving ING, Lightyear Capital, and currently Genstar Capital. It offers a comprehensive suite of advisory services, including discretionary and non-discretionary asset management, financial planning, and retirement solutions. The firm is dedicated to supporting a massive network of independent financial professionals across all 50 states, providing them with the technology, research, and institutional resources necessary to serve individual and institutional investors. By recently consolidating multiple advisory platforms to streamline operations, Cetera Investment Advisers focuses on delivering high-quality, advice-centric solutions. Its core mission is to empower independent advisors to provide personalized guidance that helps clients navigate complex markets and achieve their long-term financial milestones through a robust and scalable independent model.
Simulated Performance
| Metric | Value |
|---|---|
| Total return | +21.6% |
| YTD return | +16.2% |
| Sharpe ratio | 3.04 |
| Win rate | 62% |
| AUM | $14.7B |
| Inception | Oct 1, 2025 |
| Updated | Sep 21, 2026 |
Institution Status
| Field | Value |
|---|---|
| AUM | $14.7B |
| Turnover | Low (<15%) |
| Avg holding | 18 Months |
| Inception | Oct 1, 2025 |
| Website | https://www.cetera.com |
Current Holdings
Updated on Sep 21, 2026.
| Ticker | Name | Portfolio % | Return |
|---|---|---|---|
| AAPL | Apple Inc | 16.7% | +31.9% |
| NVDA | NVIDIA Corporation | 14.7% | +20.9% |
| MSFT | Microsoft Corporation | 10.2% | -1.1% |
| GOOGL | Alphabet Inc Class A | 9.3% | +41.9% |
| AMZN | Amazon.com Inc | 8.0% | +14.7% |
| AVGO | Broadcom Inc | 4.0% | +7.5% |
| BRK-A | Berkshire Hathaway Inc | 3.7% | +1.1% |
| META | Meta Platforms Inc. | 3.7% | +6.9% |
| JPM | JPMorgan Chase & Co | 3.5% | +13.5% |
| AMD | Advanced Micro Devices Inc | 3.3% | +233.7% |
| MU | Micron Technology Inc | 3.0% | +6.7% |
| LLY | Eli Lilly and Company | 2.8% | +34.9% |
| XOM | Exxon Mobil Corp | 2.7% | +36.1% |
| TSLA | Tesla Inc | 2.5% | -15.1% |
| TSM | Taiwan Semiconductor Manufacturing | 2.2% | +51.3% |
| V | Visa Inc. Class A | 2.1% | +6.1% |
| WMT | Walmart Inc. Common Stock | 2.1% | +4.7% |
| JNJ | Johnson & Johnson | 2.0% | +18.0% |
| PLTR | Palantir Technologies Inc. | 1.9% | +6.2% |
| ABBV | AbbVie Inc | 1.8% | 0.0% |
Recent activity
| Date | Action | Ticker | Weight |
|---|---|---|---|
| Sep 21, 2026 | BUY | MSFT | 10.3% → 10.2% |
| Sep 21, 2026 | SELL | MU | 3.0% → 3.0% |
| Sep 21, 2026 | SELL | AMD | 3.1% → 3.3% |
| Sep 21, 2026 | SELL | CVX | 1.8% → 0.0% |
| Sep 21, 2026 | BUY | WMT | 2.1% → 2.1% |
Investment Style Analysis
Cetera Investment Advisers LLC is widely recognized for employing a Multi-Strategy strategy. As of Sep 21, 2026, the firm oversees approximately $14.7B in assets under management (AUM). The portfolio demonstrates a clear preference for the Semiconductors and Consumer Electronics sectors, reflecting a high-conviction approach to capital allocation.
Recent Market Moves
During the latest rebalancing period ending Sep 21, Cetera Investment Advisers LLC made a significant move by increasing exposure to MSFT. This adjustment aligns with the fund's dynamic approach to risk management and capital deployment in current market conditions.
Investment Philosophy
The firm's investment philosophy is rooted in a disciplined, risk-aware approach to asset allocation and wealth preservation. By combining rigorous fundamental research with tactical allocation, Cetera aims to optimize long-term returns while mitigating downside risks associated with market volatility. The strategy emphasizes diversification across various asset classes and investment styles, utilizing both active and passive vehicles to capture market inefficiencies and align with intrinsic values. Centered on the "Wealth Hub" model, the philosophy prioritizes personalized, goal-based planning, ensuring that portfolios are specifically tailored to each client's unique risk tolerance and long-term financial objectives through objective, research-driven guidance.
Disclaimer
The content provided on this page, including the simulated portfolio performance, holdings analysis, and AI-generated insights, is for informational and educational purposes only. It does not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. All data is derived from historical SEC 13F filings and other public disclosures, which have a reporting lag. The "Simulated Performance" is a hypothetical reconstruction based on past disclosures and does not represent the actual returns of the institution. Past performance is not indicative of future results. Tritonix.ai is not affiliated with Cetera Investment Advisers LLC.
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Frequently asked questions
How is the simulated portfolio for Cetera Investment Advisers LLC constructed?
This simulation is powered by Tritonix AI using official SEC filings. We focus on the "Best Ideas" by filtering for only the Top 20 largest holdings and rebalancing them to 100%. The simulation tracks performance starting from Oct 1, 2025. Our AI monitors for updates every Monday to capture major shifts. This concentrated approach highlights the manager's true stock-picking skill and mirrors their actual investment returns.
What is Cetera Investment Advisers LLC's largest holding?
As of the latest filing, Cetera Investment Advisers LLC's top position is Apple Inc (AAPL), representing 16.7% of the portfolio. This reflects a high-conviction bet by the institution.
What is Cetera Investment Advisers LLC's historical performance and risk profile?
Our simulation indicates a total return of +21.6% with a win rate of 62%. Notably, the portfolio maintains a Sharpe Ratio of 3.04, suggesting an exceptional level of risk-adjusted returns compared to the broader market.
What sectors does Cetera Investment Advisers LLC primarily invest in?
Cetera Investment Advisers LLC has a strong preference for the Semiconductors sector, which makes up 27.2% of their disclosed assets. The portfolio also has exposure to Consumer Electronics, indicating a specific thematic focus.
Is Cetera Investment Advisers LLC's portfolio concentrated or diversified?
Cetera Investment Advisers LLC runs a moderately concentrated portfolio with 20 disclosed positions. The top 3 holdings alone account for 41.6% of the total portfolio weight, suggesting a strategy that favors broader market exposure.
How has Cetera Investment Advisers LLC performed in 2026?
Our AI-simulated model portfolio for Cetera Investment Advisers LLC tracks a Year-to-Date (YTD) return of +16.2%. This metric helps investors gauge the institution's effectiveness in the current market environment.
Does Mike Durbin manage Cetera Investment Advisers LLC directly?
Yes, Mike Durbin serves as the key portfolio manager for Cetera Investment Advisers LLC, overseeing the investment strategy and final capital allocation decisions.