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Yuanta Securities Lowers Target Prices for Brokerage Firms, Citing Slow Recovery

Finance · Investment Banks/Brokers · yonhap_finance · 2026-09-09

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Yuanta Securities has cut target prices for major brokerage firms, noting that while the sector's correction is nearing an end, a rebound will take time.

What Happened

Target Price Cuts: Yuanta Securities has lowered target prices for five major brokerage firms under its coverage, citing a slow recovery despite the sector nearing the end of its current correction phase. The downward revision is largely driven by disappointing Q3 earnings expectations.

Earnings Headwinds: The combined net profit for the five firms is projected to miss market consensus by nearly 30%, hampered by a sharp decline in trading volume and poor operational performance. Average daily trading volume fell significantly in the third quarter, leading to a substantial drop in brokerage commission income.

Recovery Triggers: Analysts emphasize that a sustained increase in retail investor turnover is the key catalyst for a sector rebound. Given historical data suggesting a two-year cycle for turnover recovery, the sector is expected to remain in a sideways trend for the foreseeable future.

Investment Strategy: The firm recommends a conservative stance on the brokerage sector, favoring Samsung Securities for its high dividend yield. Investors are encouraged to focus on companies with strong dividend policies as a defensive strategy during the current market stagnation.

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