News / Taiwan / economic_daily
YFY Consumer Products Targets Growth Through Diversification and Channel Expansion
Consumer Non-Durables · Household/Personal Care · economic_daily · 2026-08-23
6790
YFY Consumer Products plans to reduce reliance on paper goods by scaling its non-paper categories and expanding distribution partnerships to drive long-term growth.
What Happened
Strategic Transformation: YFY Consumer Products General Manager Chen Ting-chen announced a dual-track strategy focusing on increasing the share of non-paper products and expanding channel operations. This initiative aims to transition the company into a broader consumer goods provider, leveraging existing brand strength to mitigate the impact of volatile pulp prices.
Non-Paper Growth Drivers: The company is prioritizing its cleaning products division, anchored by the 'Orange House' brand, to serve as a key growth engine. By expanding its agency business and assisting other brands with market operations, YFY seeks to diversify its revenue streams beyond traditional paper manufacturing.
Channel and Partnership Expansion: YFY is currently in negotiations for several new brand partnerships to enhance its distribution capabilities. While these collaborations may not yield immediate revenue spikes, they are expected to broaden the product portfolio and improve the company's overall revenue structure over the long term.
Core Paper Business: The company remains committed to a dual-track approach for its core paper business, balancing private-label manufacturing with its own branded products. Efforts are underway to push tissue and kitchen towel lines toward the premium market to increase average transaction value.