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Bafang Yunji Expands with 'To-Go' Store Strategy in High-Traffic Areas
Consumer Services · Restaurants · economic_daily · 2026-08-25
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Bafang Yunji is rolling out small-format, carry-out-only stores for its brands to penetrate high-traffic commercial areas and improve operational efficiency.
What Happened
Strategic Shift: Bafang Yunji has launched a new 'To-Go' store strategy for its namesake brand and Liang She Han Pork Chop. By utilizing smaller footprints, the company aims to penetrate high-traffic commercial and office districts that were previously inaccessible.
Operational Efficiency: The new store format eliminates dine-in seating and integrates the 'Bafang Point' online ordering system to maximize throughput. This approach reduces real estate requirements and enhances overall store productivity.
Market Expansion: The group is currently testing this model across Northern, Central, and Southern Taiwan, with a notable opening in Taipei's Siping Yitong commercial area. Management plans to continue identifying high-potential locations for further expansion.
Future Outlook: This carry-out model represents the first phase of a broader multi-format strategy. Bafang Yunji intends to refine its store configurations throughout the second half of the year to sustain growth and competitive edge.