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Uni-President's icash Pay Launches Back-to-School Promotion with Up to 11% Rewards
Consumer Services · Other Consumer Services · cnyes · 2026-08-31
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Uni-President's icash Pay partners with major stationery chains to offer up to 11% in OPENPOINT rewards, targeting the September back-to-school shopping season.
What Happened
Back-to-School Campaign: Uni-President's icash Pay is capitalizing on the September back-to-school season by partnering with major stationery retailers including 9x9 Stationery and Stone Bookstore. The initiative aims to drive transaction volume by offering exclusive rewards for students and parents purchasing school supplies.
Reward Structure: From September 1 to September 30, customers using icash Pay at participating stores will receive 20 OPENPOINT points on single transactions over NT$250. Additionally, the company is participating in a Ministry of Economic Affairs promotion, offering users a chance to win 999 points in weekly lucky draws.
Extended Card Benefits: The company has extended its 4% reward program for users linking their China Trust uniopen co-branded cards to icash Pay through December 31, 2026. This move is designed to foster long-term customer loyalty and encourage consistent usage of the digital payment platform.
Maximizing Value: By combining co-branded card benefits with specific retail tasks within the Uni-President group, users can achieve a total reward rate of up to 11%. This integrated marketing strategy strengthens the company's competitive position in both the retail and digital payment sectors.