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91APP-KY Partners with LINE Shopping to Boost Q4 E-commerce Conversion
Technology Services · Internet Software/Services · cnyes · 2026-09-02
6741
91APP-KY has launched a new 'Points Assistant' service in collaboration with LINE Shopping to help brands drive customer acquisition and sales during the peak Q4 season.
What Happened
Strategic Partnership: 91APP-KY (6741-TW) has announced a strategic partnership with LINE Shopping to introduce a new 'Points Assistant' service. This integration allows brands to incorporate LINE POINTS rewards directly into their apps and websites to incentivize first-time purchases and drive cross-channel engagement.
Addressing Market Challenges: Data from 91APP indicates that retailers have struggled with a 14% decline in new customer acquisition rates during the first half of the year. By leveraging the points ecosystem, brands can better convert traffic into long-term private domain membership assets.
Operational Efficiency: The new solution automates the identification of first-time buyers and the distribution of rewards, reducing administrative overhead for merchants. By basing marketing costs on actual transactions, brands can optimize their acquisition budgets ahead of the busy Q4 shopping season, including Singles' Day and year-end sales.
Growth of Points Economy: The scale of Taiwan's points economy is projected to grow from NT$55.3 billion in 2024 to NT$77 billion by 2028. With its high liquidity and widespread adoption, LINE POINTS has become a critical tool for brands to strengthen customer loyalty and extend their value chains.