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RFG Advisory, LLC
Rick Wedell · Investment Advisor · Multi-Strategy
RFG Advisory, LLC is a Birmingham, Alabama-based wealth management firm and innovator in the independent advisor space. Founded in 2003 by Bobby White, the firm operates as a service-led platform that empowers independent financial advisors through a suite of integrated technology, compliance, and institutional-grade investment management solutions. In 2015, the firm underwent a significant digital transformation to become a hybrid RIA, focusing on removing operational friction and enhancing the advisor-client relationship. RFG Advisory has received numerous industry awards for its growth and leadership, and it continues to define the RIA of the future by providing a turnkey infrastructure for advisors to build enterprise value.
Simulated Performance
| Metric | Value |
|---|---|
| Total return | +14.2% |
| YTD return | +11.2% |
| Sharpe ratio | 3.18 |
| Win rate | 59% |
| AUM | $0.5B |
| Inception | Oct 1, 2025 |
| Updated | Sep 21, 2026 |
Institution Status
| Field | Value |
|---|---|
| AUM | $0.5B |
| Turnover | Low (<15%) |
| Avg holding | 18 Months |
| Inception | Oct 1, 2025 |
| Website | https://www.rfgadvisory.com/ |
Current Holdings
Updated on Sep 21, 2026.
| Ticker | Name | Portfolio % | Return |
|---|---|---|---|
| AAPL | Apple Inc | 16.8% | +24.7% |
| NVDA | NVIDIA Corporation | 13.3% | +19.4% |
| GOOGL | Alphabet Inc Class A | 9.3% | +32.0% |
| SCI | Service Corporation International | 7.3% | -4.2% |
| MSFT | Microsoft Corporation | 7.1% | +5.6% |
| AMZN | Amazon.com Inc | 6.6% | +13.1% |
| ONDS | Ondas Holdings Inc. | 4.6% | -5.8% |
| META | Meta Platforms Inc. | 4.0% | +10.3% |
| NFLX | Netflix Inc | 3.5% | -19.3% |
| AVGO | Broadcom Inc | 3.5% | +5.2% |
| TSLA | Tesla Inc | 2.9% | -5.3% |
| JPM | JPMorgan Chase & Co | 2.8% | +13.8% |
| BRK-A | Berkshire Hathaway Inc | 2.8% | +1.2% |
| LLY | Eli Lilly and Company | 2.7% | +26.6% |
| WMT | Walmart Inc. Common Stock | 2.4% | -1.8% |
| ABBV | AbbVie Inc | 2.3% | +12.9% |
| XOM | Exxon Mobil Corp | 2.3% | +25.4% |
| SO | Southern Company | 2.2% | -8.9% |
| HD | The Home Depot Inc | 2.0% | -19.7% |
| INTC | Intel Corporation | 1.8% | +28.0% |
Recent activity
| Date | Action | Ticker | Weight |
|---|---|---|---|
| Sep 7, 2026 | SELL | LLY | 2.7% → 2.7% |
| Sep 7, 2026 | BUY | AVGO | 3.5% → 3.5% |
| Sep 7, 2026 | BUY | ABBV | 2.3% → 2.3% |
| Sep 7, 2026 | BUY | XOM | 2.2% → 2.3% |
| Sep 7, 2026 | SELL | PLTR | 1.9% → 0.0% |
Investment Style Analysis
RFG Advisory, LLC is widely recognized for employing a Multi-Strategy strategy. As of Sep 21, 2026, the firm oversees approximately $0.5B in assets under management (AUM). The portfolio demonstrates a clear preference for the Semiconductors and Consumer Electronics sectors, reflecting a high-conviction approach to capital allocation.
Recent Market Moves
During the latest rebalancing period ending Sep 7, RFG Advisory, LLC made a significant move by reducing the position in LLY. This adjustment aligns with the fund's dynamic approach to risk management and capital deployment in current market conditions.
Investment Philosophy
RFG Advisory’s investment philosophy is centered on providing institutional-quality wealth management through its proprietary Bluemonte investment solutions. The firm emphasizes strategic asset allocation and risk management, utilizing a combination of quantitative and qualitative research to build diversified portfolios tailored to long-term client goals. By acting as a sub-adviser for various funds and leveraging advanced technology, RFG seeks to deliver cost-effective, transparent, and disciplined investment strategies that help independent advisors navigate market volatility while maintaining a focus on their clients' financial success.
Disclaimer
The content provided on this page, including the simulated portfolio performance, holdings analysis, and AI-generated insights, is for informational and educational purposes only. It does not constitute financial advice, investment recommendations, or an offer to buy or sell any securities. All data is derived from historical SEC 13F filings and other public disclosures, which have a reporting lag. The "Simulated Performance" is a hypothetical reconstruction based on past disclosures and does not represent the actual returns of the institution. Past performance is not indicative of future results. Tritonix.ai is not affiliated with RFG Advisory, LLC.
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Frequently asked questions
How is the simulated portfolio for RFG Advisory, LLC constructed?
This simulation is powered by Tritonix AI using official SEC filings. We focus on the "Best Ideas" by filtering for only the Top 20 largest holdings and rebalancing them to 100%. The simulation tracks performance starting from Oct 1, 2025. Our AI monitors for updates every Monday to capture major shifts. This concentrated approach highlights the manager's true stock-picking skill and mirrors their actual investment returns.
What is RFG Advisory, LLC's largest holding?
As of the latest filing, RFG Advisory, LLC's top position is Apple Inc (AAPL), representing 16.8% of the portfolio. This reflects a high-conviction bet by the institution.
What is RFG Advisory, LLC's historical performance and risk profile?
Our simulation indicates a total return of +14.2% with a win rate of 59%. Notably, the portfolio maintains a Sharpe Ratio of 3.18, suggesting an exceptional level of risk-adjusted returns compared to the broader market.
What sectors does RFG Advisory, LLC primarily invest in?
RFG Advisory, LLC has a strong preference for the Semiconductors sector, which makes up 18.6% of their disclosed assets. The portfolio also has exposure to Consumer Electronics, indicating a specific thematic focus.
Is RFG Advisory, LLC's portfolio concentrated or diversified?
RFG Advisory, LLC runs a moderately concentrated portfolio with 20 disclosed positions. The top 3 holdings alone account for 39.4% of the total portfolio weight, suggesting a strategy that favors broader market exposure.
How has RFG Advisory, LLC performed in 2026?
Our AI-simulated model portfolio for RFG Advisory, LLC tracks a Year-to-Date (YTD) return of +11.2%. This metric helps investors gauge the institution's effectiveness in the current market environment.
Does Rick Wedell manage RFG Advisory, LLC directly?
Yes, Rick Wedell serves as the key portfolio manager for RFG Advisory, LLC, overseeing the investment strategy and final capital allocation decisions.